Web Dragons: Inside the Myths of Search Engine Technology

This book is an excellent introduction not only about Search Engines and how works, but all which is around it, mainly internet from the view point of find information.

The book also handle information about copyright, future and past of internet development.

Even the authors recommend to start reading on the half, surely you should start from begining ;) , since all the information is clearly explained and easy to read.

If you want to read this book searching for SEO techniques (like I though when I read the title) you won’t find anything here, well it talks about what is considered SPAM and several SEO ‘companies’ still doing like cloaking or hidden text. But the book handles very well every concept, even the Information Retrieval which sometimes can look obscure and only for rocket scientists, here this topic is clearly explained (of course the concepts) to learn how the Search Engines works.

Web Dragons: Inside the Myths of Search Engine Technology (The Morgan Kaufmann Series in Multimedia Information and Systems)